Minimal techno artist Kelly Lee Owens unveils music video for ‘On’

Photo Credit: Kim Hiorthøy

Techno producer/musician Kelly Lee Owens unveils a new single/video, “On,” from her forthcoming album, Inner Song, out August 28th on Smalltown Supersound. Following “Night” and “Melt!,”  “On” is a rustling electro-pop glimmer that gives way to yo-yo synths and a tough-as-nails techno backbeat. It’s the alpha and omega of the Kelly Lee Owens experience, reflective of her ability to contain sonic and emotional multitudes within just one song. Shot on the Norwegian coastline, its accompanying video sees Kelly collaborating once again with Kasper Häggström, who also directed her “Throwing Lines” video. Like the song, it tells the story of a breakup.

“This is perhaps the most intimate and personal song I’ve written so far – the two halves of the track reflect upon sad acceptances of the truth and then the joyous aftermath of liberation that can come from that,” says Owens. “This can definitely be heard in the production and arrangement of the track – the first half sonically connecting to the inner revelations and the second half, the liberation in action, the forward motion.”

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